![]() ![]() Software for digital asset management, in turn, helps create, archive, manage, repurpose and even manipulate digital assets. This is also one of the more significant differences to a CMS - while a CMS primarily displays content to the public, a DAM acts as a hub for all sort of content in a company.ĭAM’s core objective is to help organizations create and manage content throughout the entire content lifecycle. ![]() Both type of system are almost indistinguishable from each other, as we explain in our article about Media Asset Management.įor example, a DAM could route rich media assets to a Content Management System (CMS), so that they are displayed on a website. Another term used for DAM is Media Asset Management (MAM). While a MAM was more focussed on video in the past, today’s modern DAM solutions offer the same video capabilities. Digital Asset Management (DAM, for short) is a process of managing, organizing, and distributing digital assets from one, content location or a hub.
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